Unlocking New Markets: A Detailed Review of Blue Ocean Strategy
The concept of Blue Ocean Strategy, introduced by W. Chan Kim and Renée Mauborgne in their groundbreaking book, revolutionizes traditional business thinking The concept of Blue Ocean Strategy, introduced by W. Chan Kim and Renée Mauborgne in their groundbreaking book, revolutionizes traditional business thinking. This strategic framework advocates for the pursuit of untapped market opportunities,…