Understanding Rakuten’s Revenue Surge: A Deep Dive into Japan’s E-commerce Giant
Rakuten Rakuten, often referred to as the “Amazon of Japan,” is an e-commerce behemoth that has fundamentally reshaped the online retail landscape in the country since its inception in 1997. Founded by Hiroshi Mikitani, the platform started as an online marketplace and has evolved into a multifaceted entity offering a wide array of services—from retail…