In my new training session at Flowers TV, I talk about how to convert customers into raving fans. In the real world, word of mouth recommendations from friends and family are still the most powerful marketing tool you have as a business owner and can be significantly more effective than direct advertising through traditional media channels.
The key here is to go beyond simply thanking your customers for their business, by consistently engaging with them in ways that make them want to tell others about the great experience they’ve had with you and your company
